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Children are so relentlessly bombarded with betting advertising that gambling has become 'part of everyday life' for them, says a major study.
More than 95 per cent of children and young adults see gambling advertising on television, in sport and on social media, according to the work by market researchers Ipsos Mori and a group of five universities.
Some of these adverts played on the 'susceptibilities of children' - for example by inflating the likelihood of winning, the researchers said.
Eight out of ten of the young people surveyed were able to identify a list of gambling firms in a line-up, added the report.
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